The Australian wool industry has come a long way since 1807 when the first bale of Australian wool was sent to England with the intent of commercial sale.

Today Australian Merino wool is recognized by many as the worlds whitest, softest and most lavish natural fibre.

• Australia stands as the worlds largest producer of wool, producing almost half a billion kilograms of fleece in 2007 / 2008 worth around AUD$ 2.7 billion.
• The Australian flock of over 90 million sheep is composed of approximately 89% Merinos.
• In the western world, consumers spend around US$ 75 billion annually on wool apparel.

Take a stroll through the history of the Australian Merino wool industry and discover why Australian Merino wool is renowned for being one of the worlds most lavish natural fibres.