Nothing else ...

Although highly regarded as one of the most lavish natural fibres in the world, Australian woolgrowers are committed to further enhancing the natural attributes of this dynamic fibre.

Evidence of this can be seen by the significant change in the fibre diameter (or micron) of the Australian clip. In 1993-94, only 8.5% of the total clip was 19 micron or finer, while in 2007-08 this ratio increased to an impressive 35%*.

Extra fine Australian Merino wool vs cotton

  • Merino wool is more pliable and can be extended five times more than cotton.
  • Merino wool has better natural odour and moisture management properties than cotton.
  • Merino wool is far more fire resistant than cotton, which is a cellulose and burns rapidly.

Fine Australian Merino wool vs silk

  • Silk has three times the stiffness and half the extensibility of flexible Merino wool.
  • Merino wool is more durable and has better moisture management properties than silk.
  • Silk is best known for its sleek and shiny appearance, a look which can be recreated in Australian Merino wool garments.

Extra fine Australian Merino wool vs cashmere

  • Cashmere is a shorter, low crimp version of Merino wool; making it difficult to control in the spinning process.
  • In comparison with Australian Merino wool, cashmere is extremely inefficiently produced; each goat produces only around 50gms per year and requires extensive dehairing (which breaks fibres and is expensive).

* AWI Wool Production Forecasting Committee: September report. Report quotes Australian Wool Testing Authority (AWTA).

History of the Australian wool industry
Discover Australian Merino wool

Nothing else comes close to Australian Merino wool
   -Nothing else ...

Natural benefits of Australian Merino wool
   -Comfort
   -Natural
   -Safety
   -Easy care
   -Performance
   -Style

Natural. Biodegradable. Sustainable
The production process

Fashion meets performance
   -Active and performance wear
   -Business wear and travel
   -Fashion

Laundering
General care instructions
True/False test